According to this article in the Wall Street Journal there is plenty to worry about when looking at rankings.
Fraud is always a possibility. I will checkout reviews from time to time on properties that are new destinations. When the review looks like a term paper, I tend to disregard...
I believe it. Most individuals only tend to write or post when something goes astray. I am a firm believer in commenting on things that go RIGHT, not just wrong. I think the stats would be highly biased based on this.
So true--the squeaky wheel etc. We have all had great experiences over the years at Marriott.