0 Replies Latest reply: Feb 18, 2012 11:56 AM by anadyr RSS

Brand Management and Brand DNA

Alumni Steward Platinum 8 Reviews
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This Forbes article discussing the incredible ascent of the Polo brand speaks to the need to keep a brand fresh and vital through constant vigilance.  Worth a read.

(For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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