Global Traveler magazine, which you might see dog-eared copies of in the office of a concierge doctor in Beverly Hills (or in Jasper's living room) conducts a survey of its most knowledgeable super rich travelers.
Here are the results:
Singapore Airlines (Best Airline in the World), Emirates (Best Airline for First Class), Swiss International Air Lines (Best First-Class Seat Design) and Air Tahiti Nui (Best Airline in the South Pacific). Other top winners are South African Airways (Best Airline in Africa), Hainan Airlines (Best Airline in China), Incheon International Airport (Best Airport in the World), The Ritz-Carlton (Best Domestic Hotel Chain), The Peninsula Beverly Hills (Best Hotel in the United States), Boingo Wireless (Best WiFi Service) and Dubai Duty Free (Best Duty-Free Shops).
Virgin Atlantic's Upper Class (on flights to the UK from USA) seems like first class, but is really only considered business class. I thought it was better than American Airlines' first class to London. They both have lie-flat seats that make up into beds, but Virgin's is WAY more comfy.