Very, VERY interesting article on Loyalty to hotel brands. Focus of the discussion is on three topics:
Most highly committed guests? ===> Four Seasons. Followed by (a tie): Marriott and Ritz-Carlton
See article at: How committed are guests to your brand?
Good article. It's interesting to note that many of the Marriott Brands are listed at different levels in that survey. I noticed that JW Marriott was tied with Ritz-Carlton, but regular Marriott brand was a fair amount lower, and Residence Inn was lower yet. It seems that they treated all the Marriott Brand Hotels as separate brands.