Couldn't agree more. Changes like these without regard to the current customer base (us old time Platinums) come to the 'lightbulb' phase when the management no longer sees the revenues from the oldies and aren't getting the revenues from the 'new' target and cry out with the 'what happened'. It's too late then.
Greetings Insiders, Marriott Hotels and Resorts recently launched a new “Experience More at Marriott” advertising campaign that celebrates the diverse experiences the brand offers its guests worldwide. You’ll find the new ads placed primarily in 26 gateway airports in markets around the world, including; Dhabi, Atlanta, Bahrain, Bangalore, Beijing, Bogota, Caracas, Chicago, Dallas-Fort Worth, Delhi, Dubai, Frankfurt, Hong Kong, London, Los Angeles, Mexico City, Mumbai, New York, Paris, Sao Paulo, Shanghai, Singapore, Sidney, Tokyo and Washington, DC.
You can check out the full press release and the six striking watercolor illustrations here.