2 Replies Latest reply: Nov 29, 2010 10:37 PM by anadyr RSS

Marriott Rewards Ranked Number one in most categories

Alumni Steward Platinum 8 Reviews
Currently Being Moderated

Among all hotel loyalty programs Marriott Rewards was ranked best in these categories:

 

 

Program of the year - Americas

Program of the year - Europe/Africa

Best Redemption Promotion - Americas

Best Redemption Promotion - Europe/Africa

Best Redemption Promotion - Middle East/Asia

Best Redemption Ability - Americas

Best Redemption Ability - Europe/Africa

Best Redemption Ability - Middle East /Asia

Best Earning Promotion - Americas

Best Earning Promotion - Europe/Africa

Best Earning Promotion - Middle East/Asia

 

Here is the article describing this sweep.

(For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Marriott Rewards Ranked Number one in most categories
    tjcnewyork Platinum
    Currently Being Moderated

    http://www.ftawards.com/fileadmin/template/images/logo.gif

    Congratulations to everyone at Marriott and Marriott Rewards with best wishes for continued success engaging guests and earning lifelong loyalty.

     

    Hosted by Sheraton Houston, the 1st Frequent Traveler Awards convened last week on November 4th. Marriott Rewards received 8 awards in 7 categories substantially outperforming both IHG Priority Club and Hilton HHonors.

     

    It was not a clean sweep.  Starwood Preferred Guest received the award for Best Elite-Level Program and American Express walked away with Best Loyalty Credit Card.  Missing the top spot very narrowly, Marriott deserves kudos for placing second in these categories.  Finally, Hyatt Gold Passport received the Loyalty Leadership Award.

     

    Although this is the first year for Frequent Traveler Awards, and these awards pick up where the Freddie Awards left off, several gaps undermine FTA credibility, IMO.  Awards and competitive innovation go hand-in-hand to a certain extent.  With frequent flyers and road warriors constantly on the move, hopefully awards for 'Best Web Site', 'Best Mobile App' and 'Best Customer Service' are in the pipeline.

     

    If you are interested, the full presentation is here.

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Marriott Rewards Ranked Number one in most categories
    Alumni Steward Platinum 8 Reviews
    Currently Being Moderated

    Gives MR something to shoot for next year I would think!

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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