1 Reply Latest reply: May 1, 2010 1:30 AM by tjcnewyork RSS

IHG reinvention

Alumni Steward Platinum 8 Reviews
Currently Being Moderated

Holiday Inn is reinventing the way it looks. According to IHG, the company that owns them, they have the largest loyalty program membership of all, over 30,000,000 members.

 

Interesting brand relaunch.

(For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

Location Brand Hotel
London, United Kingdom
  • Re: IHG reinvention
    tjcnewyork Platinum
    Currently Being Moderated

    If Holiday Inn/IHG has a member base only 2-3 million short of all of Marriott Rewards, then Marriott Rewards appears to be delivering much more value measured in brand loyalty.  In the HWN poll Marriott has a significant lead over all of IHG and that says a lot - considering IHG has 3 online communities.

     

    http://i866.photobucket.com/albums/ab222/TJCNEWYORKINSIDERS/Poll-04-30-10.jpg

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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