Staying ahead of the curve requires vision, leadership and great technology partners. Cost, complexity and user experience are the biggest factors, but MTT aka Mobile Travel Technologies appears to have mastered them. The vendor is rapidly moving ahead in a marketplace projected to jump from 73.7 million users in 2009 to 134.3 million in 2013, a CAGR of 17.7%
Marriott was among the first to introduce mobile reservations from a smart phone and proved that doing so was lucrative. Recently, IHG jumped on the bandwagon.
The MTT solution, M2Bed (mobile 2 bed) is very clever. According to a USAToday article posted at Hotel-Check-In, IHG users will enjoy a dozen plus features. The list includes many features not currently offered by Marriott Mobile or possibly even on the horizon:
Find and book hotels
GPS functionality to find nearby hotels
Hotel photos and amenities
Custom directions using the iPhone's GPS
Click-to-call front desk for each hotel
Priority Club Rewards account information
Redeem loyalty points for stays, including "points and cash" options
View point balances, level, etc...
View and cancel upcoming reservations
Enroll in the program, if you're not a member
Customize billing preferences and room/rate preferences
See special offers for loyalty members
Anchored around the popular enterprise platform, Blackberry, Marriott Mobile garnered several million in mobile bookings in only a few months. Partnered with MTT, Hilton and IHG are anchored on the iPhone market - a popular consumer smartphone device and boast, "IHG’s space in the mobile market is currently generating US$1 billion (£650, 237) a year and is growing each year."