0 Replies Latest reply: Apr 28, 2010 12:57 PM by tjcnewyork RSS

Hilton | IHG iPhone Apps To Dominate?

tjcnewyork Platinum
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Phone with  trinket (Rodrigo Cristofolini, flickr.com)

 

 

Staying ahead of the curve requires vision, leadership and great technology partners.  Cost, complexity and user experience are the biggest factors, but MTT aka Mobile Travel Technologies appears to have mastered them.  The vendor is rapidly moving ahead in a marketplace projected  to jump from 73.7 million users in 2009 to 134.3 million in 2013, a CAGR of 17.7%

 

Marriott was among the first to introduce mobile reservations from a smart phone and proved that doing so was lucrative.  Recently, IHG jumped on the bandwagon.

 

The MTT solution, M2Bed (mobile 2 bed) is very clever.   According to a USAToday article posted at Hotel-Check-In, IHG users will enjoy a dozen plus features. The list includes many features not currently offered by Marriott Mobile or possibly even on the horizon:

 

  • Find and book hotels
  • GPS functionality to find nearby hotels
  • Hotel photos and amenities
  • Custom directions using the iPhone's GPS
  • Click-to-call front desk for each hotel
  • Priority Club Rewards account information
  • Redeem loyalty points for stays, including "points and cash" options
  • View point balances, level, etc...
  • View and cancel upcoming reservations
  • Enroll in the program, if you're not a member
  • Customize billing preferences and room/rate preferences
  • See special offers for loyalty members

 

Anchored around the popular enterprise platform, Blackberry, Marriott Mobile garnered several million in mobile bookings in only a few months.   Partnered with MTT, Hilton and IHG are anchored on the iPhone market - a popular consumer smartphone device and boast, "IHG’s space in the mobile market is currently generating US$1 billion (£650, 237) a year and is growing each year."

 




(For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

Location Brand Hotel
London, United Kingdom
Mexico
France
Costa Rica
United Kingdom
Italy
Ireland
Russia
Greece
Denmark

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