Responding to major increases in Hilton HHonors hotel rewards rates effective January 2010, IHG launched the “Luckiest Loser” campaign. Earlier today, IHG announced that an Orange, CT man took home the Grand Prize of 2 million Priority Club points. It's also noteworthy that the article mentions that IHG has a private online community for Priority Club members.
Reacting to the negative tone of a campaign dubbed, 'Luckiest Loser,' industry analysts at LoyaltyOneConsulting expressed agreement with Insiders views about the impact of IHG's initiative on commoditizing loyalty programs:
"Yes, it’s a competitive initiative, and vigorous competition is expected in any business. Yes, it’s an original initiative, and we at COLLOQUY certainly encourage marketers to avoid copycat tactics. But the tone of this promotion takes competition to an entirely new level within the loyalty industry. It amounts to a negative war of words–as well as creates an environment of points commoditization that we believe bodes poorly for loyalty programs. "
i hope you anderstand my englisch
i dont have the money for pay 250 to 400 us
the room. also i have to look for promotion
i example in kuala lumpur minimum stay
2 nights price 329 ringit about 70 euros
and i get back 170 ringitt for use in the spa ou
restaurant. if i stay there 20 nights i get
only 1 time the restaurant.,ou spa. also after 2 nights
i check aut. and take the promotion in the hilton
5 reservation in renaissance kuala lumpur for
10 nights and 5 in the hilton
5 time my spa ou restaurant and 5 time my
arrival gift. in the 2 hotels only like this i can earn
points for have same last year 30 nights free
in kuala lumpur, jakarta and pattaya.
schure i like marriott but the probleme is
the stay 20 90 ou 1 year you get the same
1 arrival gift and only 1 time the spa ou restaurant.
marriott have to see if there dont have to change