0 Replies Latest reply: Apr 6, 2010 12:58 PM by anadyr RSS

Write me a lettter?

Alumni Steward Platinum 8 Reviews
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Was that a Joe Crocker song?  This article on marketing and loyalty says that:


"A recent survey found that 51 percent of consumers prefer traditional mail over other means of communication. What's more, a study by the Printing Industry Center at the Rochester Institute of Technology (RIT), found that consumers enjoyed receiving traditional mail from companies they patronized. In fact, 82 percent of the survey respondents liked receiving catalogs and 67 percent liked receiving information about new products from stores they frequent."


So...maybe we all put too much faith in web and emails?  Just wondering.  Any thoughts?



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London, United Kingdom

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