1 Reply Latest reply: Mar 24, 2010 11:26 AM by tjcnewyork RSS

Power of Interent 2.0

Alumni Steward Platinum 8 Reviews
Currently Being Moderated

The arrival of social media has taken the hotel business to a new level according to this article.

 

"Social media is like a difficult guest who demands so much attention we’re not convinced she’s worth the effort. She’s in our lobby now, demanding to speak to the manager, because she didn’t get her wakeup call—and missed her daughter’s wedding. Like any great leader, our first impulse is to run and hide. But that will only make things worse. So we gently take her aside, listen, learn, and use every tool at our disposal to turn her around. In essence, we tame the social media beast."

 

Humorous and so true!

(For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Power of Interent 2.0
    tjcnewyork Platinum
    Currently Being Moderated

    "Social media is like a difficult guest who demands so much attention we’re not convinced s/he’s worth the effort. S/he’s in our lobby now"

     

    Gee, I wonder where? 

     

    Fun aside, the point about guest expectations merits serious scrutiny.  It's okay to be anti-social (media) urges brands to, "Monitor customer review websites—No matter how big or small your hotel is, someone somewhere is saying something about you. Regularly check out sites like TripAdvisor and take the time to respond to positive and negative reviews."

     

    Insiders illustrates the 'Power of Internet 2.0" for Marriott Rewards.  The response to, Which brand has the best loyalty/rewards program? speaks for itself!

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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