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The long standing Freddie Awards have folded as this article mentions.
Colloquy Magazine reports that it night start them again:
"COLLOQUY laments the end of the Freddie Awards and we wish Randy Petersen the best of luck in his (many) other and all future endeavors. COLLOQUY believes that great loyalty programs should be recognized and we plan to pick up the mantle ourselves. Stay tuned for more information on the 2010 COLLOQUY Awards."
Thank you for posting that. I'm a huge fan of the Freddie Awards and give a lot of credit to Colloquy for their comments on Randy Petersen's contribution. Petersen's vision and leadership was to engage frequent travelers and give them a voice. In fact, Petersen's FlyerTalk is extremely engaging and probably the working prototype for what is now, Marriott Rewards Insiders. He was very successful in making the Freddie's a platform for showcasing who deserves to stand in the spotlight and why. It should be very interesting to see how Colloquy will pick up where Petersen and Inside Flyer left off.
Kodak Moment: Ed French accepting the Freddie Award for Best Program-Americas (1st AGAIN)
Like the Wall Street Journal, Colloquy's editorial is 'gated' but available free to anyone who registers online. Below is their editorial coverage of the 2009 Freddies. The key take-away is that inspite of a very challenging period of balancing operational issues, sky-rocketing costs to deliver service and fragmented guest expectations fueled by sticker shock and devaluation, Marriott managed to compel frequent travelers to vote for them favorably, ultimately commanding the Most Freddie Awards in 2009.
The Freddie's helped to level-set the cut-throat rivalry best illustrated by the Feds stepping into the IHG 'Luckiest Loser' marketing campaign.
Here's the article:
More than 700,000 frequent travelers worldwide cast online ballots to determine the winners of the 21st Annual Freddie Awards, named after the late Sir Freddie Laker, who attracted fame (and a knighthood in the United Kingdom) for pioneering low-cost air travel across the Atlantic in the 1970s. The awards represent excellence in frequent-travel programs and rate the best frequent-flyer and frequent-guest programs in eight categories. Voters were permitted to vote for programs in one of three global regions: Americas, Europe/Middle East/Africa and Japan/Pacific/Asia/Australia. The awards were announced by InsideFlyer editor Randy Petersen during a ceremony at the Hilton Fort Lauderdale Airport.
Starwood Preferred Guest won Frequent Guest Program of the Year in the Japan/Pacific/Asia/Australia region for the fifth consecutive year as well as in the Europe/Middle East/Africa region for the third consecutive year. Marriott Rewards placed first in the Americas region.
This is Alaska Airlines Mileage Plan’s fifth time as the Program of the Year award winner in the Americas. The Seattle-based program also won first place in the Best Member Communications, Best Web Site and Best Elite-Level Program categories this year. This is the third consecutive year for the program to win Best Web Site and the fourth consecutive year for the program to win Best Elite-Level Program.
Starwood Preferred Guest American Express was named top credit card for the third consecutive year in the Americas region. British Airways Executive Club won for Best Award in the Americas and Delta Air Lines SkyMiles won for Best Elite-Level Program in Europe/Middle East/Africa.
Marriott Rewards won the most Freddie Awards overall with nine, while Virgin Blue Velocity took home the most for an airline program with six. In the Americas region, the airline program that took home the most Freddie Awards was Alaska Airlines Mileage Plan with four.
The Freddie Awards honor quality, not quantity. Winners are determined based on the overall merits of each program as reflected in a "Value Vote." Value Voting asks the voter to assign a number between one and 10 (10 being the best) to the program for which he or she votes. To be eligible to win a Freddie Award, however, a program must receive at least two percent of the total vote for the category.
Petersen also presented Industry Impact Awards to Continental OnePass and United Mileage Plus. Introduced in 1992, the Industry Impact Awards are determined by editorial decision rather than by ballot. These awards honor the programs or individuals that have had, or will have, the biggest impact on the industry in coming years.
This year’s winners:
Program of the Year
Best Bonus Promotion
Best Member Communications
Best Web Site
Best Award Redemption
Best Customer Service
Best Elite-Level Program
Best Affinity Credit Card
Industry Impact Award