0 Replies Latest reply: Apr 1, 2010 12:31 PM by anadyr RSS

The value of CRM (Customer Relationship Management)

Alumni Steward Platinum 8 Reviews
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Well, it seems obvious but this article says that most hotels have not yet understood or applied modern techniques in e-commerce to their loyalty programs.  Interestingly there is a small snippet about upselling suites in the article, using tailored emails to every customer.


Worth a look.

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