Yes, Arne Sorenson alludes to this by stating the following:
“Devaluing points or member benefits is not the way to preserve and strengthen these programs.”
We all know this to not be true... Marriott has seen more devaluations under his leadership and a wholesale shift from a focus on us, the loyal customer, to maximizing profits and shareholder returns. I can hardly blame Mr. Sorenson for this, but it's frustrating from our perspective.
The real test, however, will be how Marriott Rewards evolves as Starwood and SPG is assimilated into our Marriott family, and even more so as the hospitality industry begins to see unprecedented consolidation, but like the airline industry recently has. Perhaps not as grand, but it is happening, and quite quickly.
Mr. Sorenson was not at the "helm" during the escalation of hotel categories the last few years. This in itself is a major devaluation of points.
I somehow think that the devaluation caused by raising category assignments to many properties are not even a minor concern of his and will continue.
Devaluation due to inflation is not unreasonable. Devaluation that has occurred has far exceeded the rate of inflation. A few years ago, I strayed at a CY in Zurich with my(then cat 4) certificate from my MR Visa. Today that Visa gets me a cat 5 but the Zurich CY is a category 6.
Jumping from cat 4 to 6 in half a dozen years, far exceeds inflation.
I didn't really think youd miss this thread misterchk...