Just got an invite for a new poll on Pulse. They have 2 logos that they want feed back on.
OK. Fine. But the questions are ridiculous.
"From 1 to 10 how likely are you to stay more at Marriott because of this logo?" Really? Some marketing major at Corp thinks that the font they choose on a logo is going to make people want to stay at their hotel? They didn't give the option for a negative number.
Similar questions. Which logo will make you more likely to recommend Marriott to friends. Etc.
Some poor parents spent a fortune putting their kid through college so he could get into marketing and actually think this made sense.
Im more surprised the "kid" got a job and even more surprised that they are working for marriott lol
But yes, the poll was very ridiculous. Which one did you choose?
I chose the one with the regular font and when they asked why i just put that is goes better with the Marriott font at the top.
The kid is actually correct to some extent, but won't get an honest answer. A lot of people WILL make a subconscious decision or have the decision influenced by a logo. How often do I hear, "this is such a tired brand...Marriott is so old fashioned..." Even the logo plays a role in that opinion. The problem is that the customer is not aware of that influence and won't answer the question properly.