Just spent a few hours with a Marriott GM at a reception and found that while business is improving, it has not improved to the point that all is good. This Manager mentioned that he's cut as much as he can but when the Guest Satisfaction Surveys (GSS) start to reflect a discontent he feels inclined to reverse course and reinstate some of the things that are being cut:
Here are some things that will change for the better at the end of this year and for the new year:
Average daily rates are lower than this time last year and most larger corporate frequent stayers want to have the lowest rate for 2010--and are in a bargaining position to possibly get it.
This hotel (no names or hints please to protect the innocent) has a large percentage of Platinum Premiers and Platinum guests who regularly stay there. It may have the largest number compared to room count in the full service chain.
It's still a buyers market at hotels, and the perks are slowly coming back (hopefully to the pre-recession levels) as loyal Rewards members have made their voices heard through the GSS.
Could be a trend?
"still a buyers market at hotels"
To that point, roadwarriors may be familiar with the free coupon booklet, RoomSaver with the green and yellow cover. Marriott brands are found alongside Econolodge, Red Roof and Super 8 among others.
The December 2009 to January 2010 issue(s) yield surprises:
For a buyer's market, check out RoomSaver