This article says that the familiar Marriott Logo will not necessary adorn hotels in the new autograph collection. There is a give and take in the article about the cons and pros of logo-adorning.
I find the Marriott "M" logo to be a welcome beacon in a travel-weary environment. All over the world, the familiar calligraphic red Marriott letter is, for me at least, a signpost telling me that I am nearing home--of only for a little while. Like the "ribbon arrow" on Coca-Cola, McDonald's golden arches, and the Nike swoosh arrow the brand is known for its quality and iconic advertising logo.
I wonder if other Insiders feel the same way? Or is this below the radar for most of us.
I agree completely. It's not only the familiarity, but can actually help you find the hotel if you are in a new city. When I was in Athens last summer, I had a taxi driver who insisted (upon trying to leave me off in front of a bank) that this was the Marriott -- even after I showed him the key cover/address that you get when you check in. Fortunately, I had walked the boulevard on my arrival; unfortunately I did not take a map this time. I knew I was in the right general area but felt that I was on the wrong side of the boulevard (I was). I was never so happy to see that big red M!