2 Replies Latest reply: Aug 29, 2009 1:09 PM by anadyr RSS

End of Loyalty?

Alumni Steward Platinum 8 Reviews
Currently Being Moderated

See this Forbes article on loyalty's future and what it portends

 

http://www.forbes.com/2009/08/28/consumer-loyalty-linton-cmo-network-linton.html

  • Re: End of Loyalty?
    tjcnewyork Platinum
    Currently Being Moderated

    Stepping Stones

     

    Impressive article, thanks for posting.  The comment, "integrate loyalty thinking across the consumer experience. Loyalty isn't a program or a function in your org chart. It is the combination of all of your consumer-facing efforts," is spot-on and provides great fodder for Insiders discussion.

     

     


    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: End of Loyalty?
    Alumni Steward Platinum 8 Reviews
    Currently Being Moderated

    Thanks TJ:  As a charter member of the Pan Am FT program I can attest to the problems that accrue when a well-meaning marketing tool becomes back burner, then forgotten, then starts a problem that engulfs the entire corporation.

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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