NEW YORK, Aug. 4 /PRNewswire-FirstCall/ -- JetBlue Airways (Nasdaq: JBLU) set out to bring humanity back to air travel when it launched service nearly a decade ago, and this fall the airline plans to bring a bit of sanity back to the business of frequent flier programs with a complete revamp of TrueBlue, its customer loyalty program.
The new program is scheduled to launch Sept. 28, 2009, and makes TrueBlue more rewarding, more flexible, and more valuable for the airline's jetters - whether they're road warriors or occasional travelers. It also turns the traditional frequent flier model on its tail by changing the way points are earned and redeemed.
Points in the redesigned TrueBlue program will be based on dollars spent with JetBlue, instead of flight length. Customers will be rewarded with three TrueBlue points for every eligible dollar they spend with JetBlue, plus double points (six per dollar) will be awarded for purchases made through www.jetblue.com (a). Customers can also continue to accrue points by using the JetBlue Card from American Express: every $1 of eligible spending will equal 1 TrueBlue point, as well as double points for purchases made at www.jetblue.com.