Fortune this week speaks about the changes underway at Marriott hotels:
Worth a read
"Times are changing"*
From assorted-size bacon strips to patriarchal pilates, the June 25th Fortune article, "Marriott http://money.cnn.com/2009/06/22/news/companies/marriott_hotels_makeover.fortune/index.htmhttp://money.cnn.com/2009/06/22/news/companies/marriott_hotels_makeover.fortune/index.htmgets a wake up call"* draws no conclusions, but fuels speculation about the future of Marriott Rewards.
Did anyone notice what's ~not~ said???
Exactly, NUHusker. It's extremely odd to me that the author inks 2 paragraphs about moving bacon strips as if that's a unique challenge to Marriott. Doesn't Hilton, Starwood, Hyatt and Omni serve bacon strips?
Why not interview Bill Marriott about something more relevant? How about what Marriott is doing to master technology? That's a challenge for any transaction intensive business and Marriott not only has an award winning web site, but has been booking upwards of $12,500 a day in mobile reservations since 2008. What is Hilton doing on mobile? If you Google Hilton mobile reservations you get to Hilton in Mobile, Alabama! Starwood has a lot of press about mobile reservations, but trying to reserve is pure agony from a Blackberry.
Marriott Rewards is the grand daddy of loyalty programs and Marriott is doing some heavy lifting with brand integration i.e. Marriott Vacation Club as well as brand differentiation - Ritz. That's far more relevant than Bill Marriott on the move with pilates.