Accor Hotels has made their A/1 Loyalty program simple and seemingly rewarding to members:
Accor Customers can earn points for every Euro converted from the local currency spent at participating Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Mercure, Suitehotel, ibis, all seasons and Accor Thalassa hotels worldwide.
Every 2,000 points accumulated can be converted into a €40 or US$60 voucher which is equivalent to cash at Accor hotels, and is transferable and has no blackout dates.
Alternatively, points can be converted to airline miles with a variety of frequent flyer programs offered by Singapore Airlines, Air France KLM, British Airways, Delta Airlines, Lufthansa, Thai Airways, US Airways and Qantas.
So, stays equals cash--a novel idea in the Loyalty Program marketplace.