IRVING, Texas, April 27 /PRNewswire/ -- Omni Hotels announces the expansion of its renowned Select Guest loyalty program. The newly expanded, three-tiered program is designed to provide the most extensive list of value-added services personalized for today's savvy travelers. In celebration of the program's 20th anniversary - Select Guest was the hotel industry's first loyalty program based on recognition and a heightened level of personalized service, not points -- new base level benefits now include complimentary pressing, shoe shine and eco-friendly housekeeping options. The program also now gives guests the ability to earn free nights in a simple, easy formula - travelers can earn one complimentary night for every 10 nights -- versus often complicated points-based programs.
"We know that today's business traveler requires great value, yet they also really welcome the extras which makes travel that much easier," said Jeffrey J. Smith, vice president of loyalty services for Omni Hotels. "Our core benefits have so many thoughtful touches that make business and leisure travel more of a joy, tailored in a way that fits each and every guest."
The new Select Guest program features three membership levels: Gold, Platinum and Black. Upon joining, guests will immediately be able to enjoy the privileges of a Select Guest Gold Level member, as follows (new benefits are noted in bold):
Select Guest Gold Level: Up to 5 nights or up to 2 stays
Additional Benefits for Select Guest Platinum Level: 6 nights or 3 stays
Additional Benefits for the New Select Guest Black Level: 20 nights or 11 stays
Although very limited in the number of hotels and destination cities, focusing on what looks like an 'elite fast track' and outstanding guest services is absolutely the right direction. Although complimentary wifi and express check-in are welcome conveniences, the condition and dated appearance of lobbies, dining and rooms makes the call to action fall flat. A friend e-mailed this soon-to-expire special offer: