5 Replies Latest reply: Apr 2, 2009 5:06 PM by jerrycoin RSS

Hooray for Marriott Rewards?

tjcnewyork Platinum
Currently Being Moderated

Here's an upbeat article from Ric Garrido of Loyalty Traveler about Marriott's March 24th Press Release announcing a new 3 for 2 promotion*Hooray for Marriott Rewards

 

The 3 for 2 schedule discounts the points needed to redeem nights at a Marriott resort to 2008 levels.  It's not exactly "grandfathering" but a temporary roll-back:

  • 3 for 2 Resort Redemption Special at participating Category 4 Resorts = 40,000 points
  • 3 for 2 Resort Redemption Special at participating Category 5 Resorts = 50,000 points
  • 3 for 2 Resort Redemption Special at participating Category 6 Resorts = 60,000 points
  • 3 for 2 Resort Redemption Special at participating Category 7 Resorts = 70,000 points

 

The upside for Elites is that Marriott Marketing appears to be listening.  Comments posted on Flyertalk.com to Marriott Concierge suggest a warm reception to this special promotion and a 'start' to restoring Elite confidence recognizing that the premature rollout of the 2009 Program, increased rates and point redemption levels resulted in sticker shock, unprecedented customer dissatisfaction to the devaluation of points and Elite exodus to competitors.  The downside is the dearth of hotels that are actually participating - 55 in all selected from Category 4 to 7 hotels**. Only 18 resorts are in the US located in Arizona, California, Colorado, Florida, Georgia, Hawaii, Kentucky and Nevada ranging from Category 5 to 7.  The only Category 4 resorts listed are in Asia, Europe and the Middle East.  Interestingly, several Marriott associates called yesterday and today at Elite reservations are not aware of the promotion and do not have a Corporate Promotion Code. Postscript (3/26): Candidly, the reservation agents were all 'stumped' and had to place me on an extended hold.  Overall, it was not a smooth reservations experience suggesting that this might be a teaser promotion.

 

Loyalty Traveler's Ric Garrido suggests that the 3 for 2 promotion is an "olive branch after the outcry over the 2009 changes to the Rewards free night redemption table changes making almost all hotel awards more costly in points in 2009."   What do you think?  Does the special promotion work for you?  Is Marriott listening?

 

 

*  3 for 2 Special Offer

** Participating Resort Locations

 

 

  • Re: Upside or Downside?
    Alumni Steward Platinum 8 Reviews
    Currently Being Moderated
    I think this promotion reflects Marriott's understanding of two trends:  resorts are feeling the crunch as well as hotels--the trips planned since the defentration of the market but not booked might have been to these locations (I am currently at PD's Shadow Ridge and they are at 85% occupnacy--mainly since it is Spring Break for Oregonians and others), and the need to show movement toward addressing the bottom line (as well as giving people a chance to spend their points)

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Hooray for Marriott Rewards
    Alumni Steward Platinum 8 Reviews
    Currently Being Moderated
    "Ojala" as my Spanish-speaking friends always say.

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Hooray for Marriott Rewards?
    mikiegfla Platinum 4 Reviews
    Currently Being Moderated

    One doesn't have to be a genius to figure out that resort properties have a much greater potential for generating revenue even if they make no money from the room itself as opposed to a regular hotel.

    The amount of money that resort hotels reap from bars, activities and onsite restaurants sometimes (but not always) allows them to give the rooms away for nothing. Can't do that at city hotels where guest just use the place to sleep and shower.

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Hooray for Marriott Rewards?
    tjcnewyork Platinum
    Currently Being Moderated

    Mikieg

     

    Exactly (in reply to 3/26). In a new development, Marriott Vacation Club International celebrates 25 years next month and there's a push to contact owners about discount offers.  An MVCI sales rep called last week providing the opportunity to ask about owner response to the 2009 changes in Marriott Rewards.  There were interesting take-aways:

    • Vacation Clubs in the continental US are experiencing a surge in occupancy because people are driving instead of flying.  To your point, the 3 for 2 resort special is aimed at stimulating activity at off-shore resorts.
    • The MVCI Friendshare Program is now offering 50,000 points to owners for the first referral that purchases a timeshare; and 100,000 points for subsequent referrals that purchase. In some cases, points for a referral can exceed the points an owner gets for trading.  It takes a minimum of 6 months from contract to awarding of points.  Even in the best case scenario, a 50,000 point reward would miss the timetable to book and enjoy a 3 for 2 special in a category 5.  Done correctly, MVCI Friendshare combined with a 3 for 2 Resort special that targets owners might be a win-win and hooray for Marriott Rewards.  At present, the lack of coordination between offers is a gap that needs to be bridged.

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Hooray for Marriott Rewards?
    jerrycoin Alumni Steward Platinum 60 Reviews
    Currently Being Moderated
    Well put!

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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