If you have never flown Emirates before then a 15-20%discount is a great way to be introduced to an airline. I find it funny that Emirates would target Marriott members with this promotion because I always use this as my number one reason to fly with them; "Emirates (also Qatar Airways and Etihad) is the Ritz Carlton and every other american owned airline is a Motel 6". Well to be fair some companies like Southwest and Jet Blue try very hard and are usually super nice to you. I remember the first time I flew with Emirates all I could think of was all the money I had wasted on Delta and US Airways. So used to being treated like dirt that I thought that is what the flying experience was. It's not and the only way to get them to start treating you like a person is to sample the opposition.
This was my experience with Business Class with Emirates. It started with the quality of the seat, just kidding it started hours before that. It started with the luxury Volvo (Mercedes if you fly First) that picked me up and took me to the airport. Dropped off at the business class desk which was a separate area from Economy. Flew through security and was in the posh Business class lounge in a few minutes. Once it was time to board I was escorted from the Lounge to the gate and straight on the plane. Now we can get to the seat part. A leather (ish) chair that is roomy and comfortable. It also turns into a lie flat bed. Actually it turns into whatever you want it because it is fully adjustable. Also it's a massage chair with zone controls. So I sit down and I am immediately offered a choice between Champagne, OJ and I think tea. Of course I took the champagne. In front of me is a huge touchscreen T.V with access to thousands of new movies and t.v shows. It also has numerous other cool features such as the camera views from the tail of the plane and the front belly. Once in the air it was time for the food and beverages. I got a menu with top shelf alcohol and a choice between two three course meals. I had Foi Gras as an appetizer and delicious beef as the main course. A good selection of wines was available and they were not shy about pouring it. After the meal, a couple of movies and a few glasses of Cognac (no extra charge for all that alcohol) it was time to sleep. I was asked if I wanted a memory foam top to put on top of my seat (I did). Tossed it on my seat, pressed the button to make the seat lie flat and it was off to the best sleep I have ever experienced on an airplane. That plane was just a 777. The A380 has more features(A FULL BAR) to take advantage of. I could spend hours raving about all the features and the staff but you get the gist.
I always thought you needed to fly a private jet for that kind of service. Nope, 9 hour flight in one direction, $2300 round trip ticket. So to wrap this up my fellow Marriott family members you owe it to yourself to experience flying with either Emirates, Qatar Airways of Etihad. All my international travel is done with Emirates now and it is only by taking your money elsewhere can you affect change. Even Emirates economy is very nice as well and with that discount it is worth checking it out
Below you will find the link to the promotion. More than likely you would only have one layover in DXB for that flight. Business class is a great idea for such a long trip. Hopefully flying Emirates fits well into your plans. Good luck!
Very cool, thanks for sharing this with the community, chris0311! I've never flown Emirates, but your great write-up tells me that I'll have to check it out next time I'm flying! It sounds amazing!
clebert I won't pretend to know the exact economics behind it but I definitely do not buy the excuse US airline companies use. Which is that the Gulf airlines receive government subsidies. Most US companies get federal and state subsidies and Emirates cracks open their books for the whole world to view, no subsidies there. Plus they are pretty much acknowledging that Gulf airlines provide better service so they are trying hard to limit them in the American market.
From my view as a consumer I would say it is a fundamental difference in the way the companies do business. US Airlines seem to want to nickel and dime you. Squeeze every last cent out of you while proclaiming "you may be miserable but look at how reasonable the cost of the seat was". Emirates philosophy seems to be "provide a world class experience and customers will chose us first". Flying Delta economy reminds me of riding the MTA bus in NYC. I just need to get where I am going as fast as possible and I just have to learn to deal with this homeless guy's elbow in my face. Flying Emirates economy, you have your own little TV in the front headrest with a stellar entertainment system. You get good quality food and the best part? You have enough room between you and the next guy so when the seat in front of you reclines you don't spend the next few hours talking yourself out of committing assault or murder.
The strange part of about the Emirates philosophy is that it works, too well. I used to try to fly as cheap as possible. Why even bother paying all that money for first class when the seat is just a little bigger, reclines just a little bit further, the food is just a little better and the quality of alcohol starts and ends with Jack Daniels. Now, unless it's the short flight from Dubai to Qatar economy is no longer in the equation for me. My entire travel mentality has been rewritten. It' either "Gosh First class is too expensive, guess it's Business for me this time" or "Kuwait to Bangkok roundtrip First Class on a Airbus A380 for $4800, what a steal!".
Now you may think only a crazy person would think $4800 for a plane ticket is a good price but hear me out on this one. This is how that flying experience will go for me. After spending time in the world class First Class lounge, boarding without hassle and reaching cruising altitude I am going to join my friend and colleague at the bar. I am going to have some top shelf drinks while listening to him talk about how much he loves his wife and life in Thailand. I am going to scan the bar area to see if I notice any CEOs, celebrities or really anyone interesting to strike up a conversation with. Perhaps start chatting up the pretty stewardess on bar duty (there isn't enough time in the day to talk about how well trained and professional the flight attendants are). After I get tired of socializing I am going to head back to my suite (you read that correctly...suite) and watch a movie, eat restaurant quality food (with silverware, real plates and a tablecloth) and get some sleep. When I wake up I am going to feel a little icky. Time to grab the Bulgari leather amenity kit and take a shower. I could go on and on. The point is if you want to be immersed in luxury from start to finish and arrive at your destination feeling like a million bucks, the price feels like a bargain. Emirates uses this business model and is very profitable. I can't understand why US airlines take the completely opposite approach.
TL;DR: US airline companies treat us badly because they can. Asian and Gulf airlines treat us like human beings (economy), professionals (business class) and royalty (first class) because they want our business and they want to keep our business. Once people start realizing this and shunning US airlines for international travel (they will always have the monopoly on domestic flights) then perhaps they will change their business models to keep up. I strongly believe that the Gulf and Asian airlines could force the European and American companies to bring back the old Pan Am way of flying.