With much of our discussion about the aggressive behavior of Loyalty Programs and companies pursuing the much desired millennials, here's some interesting movement chasing the Boomer dollar. I have an associate (not quite friend, but more than an acquaintance ) who is a Virtuoso travel agent who has sent me packages for several years and I must admit, I'm getting closer as I lean toward less 'Program Loyalty' and less interest in master planning everything (for example, look at the Australian package in the Boomers Hit the Road in Style).
Oh well, interesting stuff - granted, due to my inability to properly post; A) you get the Atlantis/Sorenson bonus and B) my Boomer stuff may disappear by time you see this, (apparently another indication of one more reason why yours truly is doing less 'master planning' ). But in case you get to actually see what I discussed, enjoy.
Now, because I lack the computer skills of proper linking - look to the bottom right for these two videos
Boomers Boost Luxury Travel Biz
Boomers Hit the Road in Style
Since another video has been added only one of them is at the bottom right, so please allow the other geezer to link it for all to see!!
There is also interesting information on airlines that I'll have to take watch after the car is washed.
"...aging boomers..." But, hey, it beats the heck out of the alternative! To meldaphrase the Doctor and Mr Skynard, "Keep rockin' that travelin' Jones, my fellow babies!" (That's for erc, the Grand Nagus of pop culture reference.)
meldaphrase -ed -sing v. To paraphrase two or more sources jointly; to combine paraphrased quotations in a single thought or expression. First known usage: about 38 seconds ago.
Companies went from chasing Boomers to chasing Millennials. Somehow my generation (stuck between these two) got passed over. Generation X is now reaching prime earning years and the vast majority of companies don't seem to care. Retirement is still about 20 years away but we're no longer cool enough for the marketing folks.
Really interesting, bejacob. I sort of fall into this category with you, and I consider myself to be very cool. Maybe the thought was that Gen X is too busy working so that their children and parents can spend.
Should we start a middle-age marketing company?
jmart and I are loving this trip down memory lane! Fast Times at Ridgemont High (2/10) Movie CLIP - Spicoli Meets Mr. Hand (1982) HD - YouTube
erc does have an excellent point. Back to the original premise, Boomers have the time and money to travel and companies that ignore them to chase Millennials are missing out. I believe one of the videos suggested that companies assume that older travelers are set in their ways and are unlikely to change. How many threads have we seen about the eroding of benefits (FF or otherwise) causing otherwise loyal travelers to look to competitors.
Whatever your generation, if you don't feel companies are loyal to you, why should you be loyal to them.
<cue the ominous music>
Go ahead Marriott, reach out to those young travelers and encourage them to be loyal MR members. Don't forget that they have neither the time or the money to travel as much as older folks do. Ignore that demographic at your own peril.
Now back to the 80s flashbacks that have hijacked this thread.
You'd better get back in that classroom professor, you've gone further than six degrees of separation/bacon from your academic environs! See what running with the wrong crew on this board can do?; an animal loving, horticulturist, intellect, is close to crossing over. It's too late for IAH and myself, but you could still lead a productive life .
Careful or you'll awaken dejamo.
And now, back to our regularly scheduled programming: Understanding the 'Generations' of travel - Part 2: The Baby Boomers. - Monday, 14th April 2014 at 4Hoteliers
note the quick paragraph about losing trust and loyalty of this group
You guys know how I like baseball and beer, well here's something millennials, Gen X'ers, Boomers, and the Greatest Generation can all enjoy. MLB All-Star Game to feature self-serve beer machines - ESPN
The future is now.