As anyone that has reached a million mile status in most frequent flyer programs knows, the respective airline grants you lifetime Elite status. I am a million miler with American and was given a lifetime of Gold. I am disappointed to learn that Marriott has no such benefit. I have been a Platinum member for 9 years running and since I first enrolled in Honored Guest Awards in 1985, must accumulated anywhere from 3 to 5 million points. This loyalty however is not rewarded with Marriott. If we don’t earn our status by staying out on the road, we are left out in the cold. Marriott does not grant lifetime Elite status to its most loyal customers and I think that a pretty bad business practice.
Actually, there is an unpublished lifetime elite status level, though they don't kick in until you have been a member for 12 years.
Lifetime silver requires 1,500,000 points collected and 600 nights, Gold is 800 nights and 2,000,000 points and Platinum is 1,000 nights and 3,000,000 points. You also have to have achieved these levels by staying the number of nights at least once.
Check out this link for details: http://www.flyertalk.com/forum/showthread.php?t=721825
I want to add that the 12 years has to be contiguous for the lifetime status. I actually started the program in early 1995. However I did not have any Marriott stays in 1996 due to a local job assignment. I started staying at Marriott again in April of 1997 so I should attain lifetime status next April. Hopefully it will be Platinum. I know I have over 1,000 nights but am not sure how many points over 2M I have earned. I have used quite a few. I currently made Platinum Premier for the first time this past January.
A co-worker of mine got a Lifetime Platinum card a few years ago. At the time he was only Silver when we checked into the Warsaw Marriott, they said he showed up as Platinum in their computer and gave him an upgrade and the choice of gift, etc.
A few weeks later he got a Platinum card in the mail with an expiration of LT (Lifetime). He had no idea how or why he got it.
About a year ago he was checking in to the Moscow Grand and the guy behind the desk commented how his Marriott number was very rare. It starts with 3 or 4 zeroes. And evidently, Marriott awarded people whose number started with the 4 zeroes lifetime Platinum status.
I sent a message to Marriott Rewards customer service and they replied with a complete breakdown of my current status. Here is the reply regarding lifetime Platinum
"In order to get Lifetime Platinum Status you will need to be a member for 12 years. You will also need to have a total of 1,000 nights, 3,000,000 points and be one year at Platinum."
Personally, I'm short by 45 nights but am lifetime Gold until I hit the mark. In todays changing travel climate, lets hope that lifetime is truly lifetime.
I have to say that the "unpublished" benefits are best left unpublished.
Does it make anyone else a little sick that 12 years of spending a quarter of your working life with marriott is rewarded with something you can get for free by having a credit card??
600 nights, etc. is pretty serious loyalty and deserves recognition that isnt' given away. Poor form, Marriott.
If you want Marriott to listen to the enhancements, I strongly recommend that you email corp and let them know that 1. We would like, as elite members to hold a focus group to list enhancements for marriott.com or 2. Write down your enhancements, put your name and MR # in the document and email them to corp.
Another avenue is to write an enhancement document and give a copy to every GM at every Marriott and have them send it off to Corp or to the VP.
I have done my part to make enhancements of the marriott.com website and they have listened. We need to have LTS listed on marriott.com as we authenticate with our creds. That is where the value add will be and the focus should be on that techonlogy, which is VERY VERY easy to implement.