5 Replies Latest reply: Jan 14, 2014 3:33 PM by anadyr RSS

Marriott looking for younger crowd

greensim Platinum 14 Reviews
Currently Being Moderated

Really interesting article about how Marriott is looking to change its image.  Is 30 still young? k

 

http://mobile.nytimes.com/2014/01/05/business/marriott-international-aims-to-draw-a-younger-crowd.html

 

Maybe a continuing theme, but don't understand why they limit it (in this case the xplor app) to USA members.  Can merb or The specified item was not found. help explain that one?

(For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Marriott looking for younger crowd
    bpelican Platinum 57 Reviews
    Currently Being Moderated

    Very interesting article, thanks for posting the link.  I think Marriott Executives are wise to broaden their customer base with the Millennials, as long as they continue to try and retain us "old-timers" (for lack of a better word).   IMO we are a loyal Cash Cow spending large sums of money at Marriott properties.  One thing is for certain that Millennials one day will attain our "old timers" status as the cycle rolls on.

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

    • Re: Marriott looking for younger crowd
      NathalieF Community Manager Marriott Associate
      Currently Being Moderated

      bpelican, anadyr and greensim, I agree the cycle does indeed roll on but as I've mentioned before "there’s an abundance of choices out there and we of course want our share of your repeat business - millennials, gen x-ers, boomers and seniors included".

      (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Marriott looking for younger crowd
    Alumni Steward Platinum 8 Reviews
    Currently Being Moderated

    It's the smarter thing to do, and let's hope they do not abandon the rest of us!!

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

  • Re: Marriott looking for younger crowd
    Platinum 28 Reviews
    Currently Being Moderated

    There goes my SENIOR DISCOUNT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    (For each location tag, you will be guided through a 3-step process to add (1) a city and a state or a city and a country, (2) a Marriott brand, and (3) a Marriott hotel.)

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