As our most active and loyal members, we thought you'd enjoy closing the book on 2013 with a brief look back at how times have changed since Marriott first launched its loyalty program.
|Popular on TV|
Ends after 11 years and 251 episodes on CBS
Becomes lead anchor of NBC Nightly News
Ends after 5 seasons and 62 episodes on AMC
Joins Yahoo! News
Return of the Jedi
$252.5M in US box office sales
$63.5M in US box office sale
Iron Man Three
$409M in US box office sales
The Hunger Games:
$371M in US box office sales
Beat the Philadelphia Phillies in the World Series 4 games to 1
Beat Miami Dolphins in the Super Bowl XVII to 27 to 11 (1982 Season)
Beat St. Louis Cardinals in the World Series 4 games to 2
Beat San Francisco in the Super Bowl XLVII 34 to 31 (2012 Season)
first released by Microsoft
First introduced by McDonald's
Microsoft software on track to become 1.5B business
NYSE debut on November 7, 2013 at $45.10
in 12 Countries and 2 Brands
The Courtyard Brand
First opens near Atlanta Georgia
in 74 Countries and 17 Brands
With Protea acquisition, Marriott operates 23,000 rooms in 138 African hotels
Honored Guest Awards
Marriott International's first frequent guest program launched in November 1983.
40+ million members strong – making Marriott Rewards the largest base of active frequent business travelers of any industry program.
Warm wishes to you and yours this Holiday season!
Thanks for the comparisons. Hard to believe it's been 30 years since MR was introduced. The changes since then are unbelievable. For some reason I didn't join until 1984 so it's been an excellent ride with Marriott for almost 30 years. Thanks again for the post and Happy Holidays to you and yours.
I've posted it here before, so once again here is a freshly scanned copy of the HGA rewards schedule as taken from a 1987 statement that I still have.
Highlights include 7 days and 6 nights at any Marriott worldwide PLUS one free systemwide ticket on TWA, Northwest or Eastern airlines - all for 110,000 points.
Thanks for posting. As I recall, the Marriott Marquis program was implemented a few years prior to Marriott Rewards and membership automatically transferred to the new program. I think I joined in about 1980 or 81, and my MR # is 000-5xx-***. Do you know when this program was initiated? Courtyard also had a separate program for a few years prior to becoming part of Marriott Rewards.
I really appreciated the Courtyards at that time because they were the first business oriented hotels to be conveniently located in suburbs and medium-sized cities. I would reconsider Courtyards today if they would eliminate the bistros and bring back free coffee.
I think the Marquis program began without any points: stay X number of times, get MArquis status. Other than that I am not sure there were any upgrades, or frequency requirements.
Perhaps communitymanager can research that?
As I remember it, the first program was Honored Guest Awards. The Marquis program was to recognize guests that initially stayed 10 nights. I signed up for the program at the long-gone Houston Astrodome Marriott in October 1985. When I checked into the Laguardia Airport Marriott (the 7th Marriott hotel that I stayed at) on June 21st 1987 I was thanked for being a "Marquis Member."
I agree. I know that I joined in 1982 or a couple of years earlier because that we when I was making frequent trips to Indianapolis and signed up at the Indianapolis Marriott East (which is still there). I left the big 'soap' company in Cincinnati in 1983 and moved to the Left coast. My Marquis membership automatically transferred to the Marriott Honored Guest/ Rewards program.
Here's a quick excerpt from page 135 of Mr. Marriott's 1997 book, "The Spirit to Serve: Marriott's Way":
“Marriott Honored Guest Awards – was started in 1983 and quickly became the industry leader... We complement Honored Guest Awards with one of the industry’s first frequent flier programs, Marriott Miles, as well as a special Club Marquis membership for our most frequent guests. When Marriott diversified into other lodging segments in the 1980’s, we added Courtyard Club (Courtyard by Marriott) and INNsiders club (Fairfield Inn).
By themselves, each of our frequent-stay programs gave our guests nice incentives to come back to us again and again. But the new Marriott Rewards initiative (rolled out in 1997) combines our separate programs into a single program. Why? Because customers asked for it!”
Thank you for this informative update. My memory is a little blurry about the relationship between the Honored Guest and Marriott Marquis programs. I recall being part of both, but don't recall the sequence or interrelationship. Was Honored Guest the original program and Marquis added as an achievement level?
One thing hasn't changed in 30 years. In 1984, I received 110,000 MR points for my week at MVC Royal Palms. Now 30 years later, I still only receive 110k points for my week.
This is a key reason that MVC availability for MR redemption is very limited. Owners rarely give up their weeks for MR points, therefore Marriott no longer has a large inventory of villas to rent or for MR awards.