Shelby, NC is within 10 minutes of Gardner-Webb University where ~5,000 kids go to college. There are very few quality hotel options in Shelby, NC and there is not a Marriott within 20 miles. You have to go all the way to Spartanburg, SC to find a Marriott and it's about a 30-45 minute ride from the college.
I have a child on a college sports team there at Gardner-Webb. Each year we stay ~30 nights at a Holiday Inn Express in Shelby, NC on East Dixon Blvd. There are plenty of parents who come to all the college games who struggle to find a quality hotel to stay at, It's the topic of conversation at all the games.
This would be a great place for a Marriott hotel either a Courtyard, Springhill, or Fairfield would be great and would outclass all other hotels in the area and be full from August 1st thru end of May every year.