It appears hotels and airlines are not the only ones reducing the value of earned points. Tonight I received the email letter below from Hertz's Gold Rewards Plus Program. Changes are effective October 1, 2013.
To continue providing exceptional service to our members, we occasionally make changes to the Hertz Gold Plus Rewards® points program. We are pleased to announce that based on member feedback, coming soon we will be enhancing reward redemption options with new locations and expanded choices.
We also constantly strive to maintain industry-leading reward levels and availability. However, in light of rising costs, we find it necessary to implement our first reward redemption point increase since 2008. Beginning October 1, 2013, point redemption levels for Rewards will increase a modest 10–15% in the United States, Canada, Puerto Rico and U.S.V.I. This will allow us to continue providing both the quality and quantity of reward options our members have come to value and appreciate.
We thank you for your participation in Hertz Gold Plus Rewards and look forward to serving you at a Hertz location soon.
Sincerely, Elliot Friedman Division Vice President CRM The Hertz Corporation