I've been in the President's Circle Elite membership at Hertz for a decade, which was their highest level (that anyone knew of) and is based on usage of Hertz for rentals and requires an annual number of rentals. Now they have offered us (including me) a chance to become a heretofore unknown level member--that being Platinum! For only 1200 dollars a year, I can be uber-elite and very special.
Other levels do not get in as cheaply annually as you can see here.
The Platinum benefits are comparable to those I get for free as an Executive Elite member at National Rent A Car, but this is a disturbing trend.
What if Platinum membership in other programs were enhanced and then charged for?
Never say never, I always say.
Thanks - I did get any such offer (and I am not crying b/c I did not), I am hertz 5 *, used to be prez circle, but much travel now only requires a taxi not a car! I am not inclined to give them $$ for bennies, if they cant reward me for my spend I have, then its not worth it to me.
Platinum was set up to cover CEO' s which I was at one point but the benefit doesn't go away. Key benefit is they use to pick you up at your gate pre 911 now at some airports they pick you up outside security and some you can call to meet you outside at curb also they will drive you back to the terminal so no waiting for the bus other than that about the same. They also give you a small additional discount