I just talked to a rewards person and this was explained to me as such:
Platinum is earned by getting 75 nights.
A formula is applied to all platinum's and the top 3% of those are Premier Platinum. They get the recognition but no additional benefits.
Lifetime Platinum had an old formula and now a new one that says one doean't have to earn platinum every year to enjoy the benefits.
I have been Lifetime platinum for a lot of years and now have qualified again by the new formula but my account has and still shows platinum because I have continued to earn the level. The reason for this is hotels look at platinum as higher than lifetime platinum since they know that you earned it and are a more frequent stayer. If I fall below the 75 nights needed to renew platinum than my account will show lifetime platinum.
I hope that I have made this clear!
Thats new to me..I was pretty sure Platinum and Lifetime Platinum were viewed in the same way? If that is incorrect, I would like the NathalieF to clarify this for us Insiders!!!
My understanding is that they are both platinum and entitled to the same benefits but if a hotel is going to upgrade one of them, the platinum would get it before the lifetime platinum. That is why my status shows platinum instead of lifetime platinum. This does make sense to me. It will probably happen more now that lifetime is easier to get.
My status in my profile shows Platinum not lifetime platinum. The rewards person said that is because I earned the status and when I don't earn it, it will say lifetime platinum.
Even though they all have the same benefits, from what I have been told that the hotels would look most favorably at premier platinum then platinum than lifetime platinum.