Sooo disappointed to have received today's letter from Alaska Air, informing me that 1) beginning Aug. 1st, 2012, all companion fares issued may be used for coach class bookings only! Was so looking forward to booking a first class ticket to Hawaii or the Mexican Riviera this next year and getting the companion first class fare for $99. Also as of Aug. 1st, the 1,000 bonus miles promotion for Alaska Airlines purchases on alaskaair.com will end. Grrr!
I did make 3 separate airfare purchases at alaskaair.com today, so am expecting to get the 1,000 bonus miles for EACH purchase. Will have to consider purchasing roundtrip first class airfare with the $99 companion ticket by Aug. 1st before that benefit expires (and know that I will be attaching it to my Delta Skymiles FF#, not my Alaska FF#!), but then I have to say (and honestly sorry to have to say - as Alaska Airlines has always provided me with very pleasant flight accomodations here in the west/northwest) "I'm outta here," as an Alaska Air loyalty customer. If Alaska Air wants my loyalty, they will have to do more to earn it. The reduced benefits may work for the true frequent flyer traveler, but unfortunately not for a traveler such as myself.
Sorry to hear this about Alaska Air. The reality is that they are all doing cuts. My worst is Delta. They have the reputation for having the stingeist FF program in the business. I just got rid of my last Delta miles. AA has also been cutting back since they filed bk. United has always had a poor customer service reputation. If you want to fly, what choices do we have.
It's quite good that you could book a first class ticket for a companion for only $99! I have only been able to book coach companion tix with US Air forever. Nice perk! Sorry to see it go! That means my airline will never have a chance to up the standard to meet that perk.....