February 3-28, 2014
Over the course of this "Spark" we received 28 votes in our poll and 16 replies and over 1,000 combined page views. We’d like to extend a big thank you to everyone who participated. We look forward to hearing feedback from even more of you in the future!
We’re ecstatic to see that 64% of respondents were pleased with your refreshed email newsletter – thank you! And with a quarter of responses marked as neutral, we recognize there’s always room for improvement.
Here’s a quick summary of what we heard:
- General agreement that the new look is streamlined, clean, and easy to read
- You love having your status, point balance, Elite nights and special features all at the very top of the email
- The email is really long with a lot of photos (maybe too many now)
The Rewards email team would like to again thank everyone for sharing your honest feedback. By the looks of the feedback, our initial goals of quick access to account information, more visual appearance and mobile compatibility have succeed. But as we said earlier, there is always room for improvement. Now that we have the backbone of this email refreshed, we can continue to optimize the type of content and its placement across the email throughout the year.
Participate in Future Sparks
The Innovation Sparks group is specifically designated to capture the insights, opinions and feedback of Insiders through a structured process. Your feedback matters to us and is important to business leaders across Marriott as they evaluate and weigh new opportunities or changes. To participate, sign in, go to the Innovation Spark group and click the "join this group" button to contribute.